How to find your perfect led light supplier in China?
author: Ivan Huang
2022-11-04
LED lighting is a very large industry, and many people work in this industry, including factories, distributors, retailers, engineers, traders, exporters, etc.
Because China has a very good industrial base, it is possible to buy a variety of lighting products with cheap prices and fast delivery. Many foreign friends buy LED products from China and sell them in their own countries.
Knowing how to select suppliers in China is crucial if you want to make more profit from selling lighting products. However, this is not a simple matter. As someone who has been in the lighting industry for 12 years, I will introduce you to what you need to pay attention to when choosing a supplier through my experience.
Many people will tell you that you need to find Chinese suppliers through Alibaba, google, and Globalsource, but in fact, it is not so simple, and we need more consideration.
1. The product needs to meet the needs of the market or project
Each market has different needs for LED lighting products. If you are just entering the industry, it is recommended that you choose an experienced supplier. They will recommend products that meet your market. In this way, you can quickly of earning the first pot of gold through products. We have a client who, according to our suggestion, has achieved a turnover from 0 to 1,000,000,000 US dollars within 2 years. Therefore, it is very important to choose a product that meets the market.
If you have a project and don't know which product to use. Experienced suppliers will recommend suitable solutions to you according to your project needs, and tell you what to pay attention to when using them. Therefore, an experienced supplier is very important to you.
2. Factory or trader? which one is better?
In fact, both factories and traders can be selected, because compared with factories, the service of the salesmen of traders may be better, and the variety of products is also more abundant. However, try to avoid choosing to work with traders from Soho or companies with only a few people. Because with this kind of company, the risk will be higher.
Many customers prefer to buy products directly from the factory. Because the competition in the LED market is becoming more and more fierce, by purchasing directly from the factory, the price will be lower under the same quality. Moreover, the English level of Chinese people is generally very high now, and the salesmen in many factories have been able to provide professional and efficient services to customers.
3. OEM & ODM service
4. Certifications
Almost all markets have their own certification requirements, make sure your suppliers have certifications that meet the mandatory needs of your market to avoid troubles when clearing customs.
If you want the product quality to be more stable, try to choose a company with quality management system certification, such as ISO9001:2015, ETL, etc. Companies with these certifications regularly have third-party companies audit the factory to ensure the stability of quality.
5. The company is very good, but the salesperson contacted is not good
6. Product procurement services
As an importer, in addition to buying bulk products, you often need to buy some accessories in small quantities. For example, we have a customer who purchased 10,000 meters of LED light strips from us. He also needs us to buy 100 connectors and 100 meters of red and black wires of No. 24 for him. If he buys these things from other suppliers alone, it is not easy, it will take a lot of time and effort, and payment is not easy. Therefore, try to find a supplier who can provide procurement services. If you have related needs in the future, they can also help you purchase.
7. Small order, many styles
There are some small customers, or new entrants into the market, who have a lot of orders, but very small orders and the styles are different every time. For example, there is an engineering business customer who has different projects each time and needs to customize different products according to the requirements of the project, such as different lengths, different powers, and so on.
Many companies are reluctant to take this kind of order because this kind of order is very troublesome and often unprofitable. But our company will provide such a service because many of our large customers start with small orders.
8. Very slow reply
Because of the time difference between China and abroad, it is normal for the salesperson to reply to customer emails slowly. However, if it takes more than 24 hours to reply, it is too slow. All our emails or messages will be replied to within 24 hours. Even if we are out of getting off work, our salesmen will check emails and information at any time, and try to reply to our customers as soon as possible. For urgent information, we will also choose to call customers to quickly solve customer requirements.
9. If there is a quality problem, the salesman will disappear.
As a factory, it is impossible to never have product quality problems. The main problem is how to communicate with customers and solve problems after receiving customer complaints. After seeing the customer's complaint, many factories do not help the customer to solve the problem but shirk their responsibility, and even do not reply to the customer's email or answer the customer's phone call at all.
In fact, in many cases, it is possible to analyze the cause and find a solution through the video of the defective product; the worst result is to send the defective product to the factory, and the cause can be analyzed through professional equipment.
Solving customer complaints smoothly can increase customer trust and achieve long-term cooperation.
10. Not willing to recommend new products to you
Some companies, after they cooperate with you, are reluctant to recommend new products to you. Because they worry that if you buy a new product, you won't buy the old one. This way, they will make less money.
However, the market is changing all the time, if we cannot recommend suitable products to the market continuously, we will be eliminated by the market.
11. Big MOQ
The business grows from small to big. Some companies will set a very large MOQ because small orders are troublesome and not profitable. However, this is not customer friendly, especially for those who are just entering this market. You can set a smaller MOQ. If the customer's order quantity is too small, you can appropriately add some costs, such as mold opening fee, startup fee, etc. In fact, many customers can understand and accept it.
In fact, there are so many styles of lighting products now, and providing you with all the products at one time will make you confused. The best situation is that you tell the supplier which products you may use, and let the factory choose some cost-effective products for you according to your needs. In this way, you will not be very confused, and you will not have to ask the factory for a quotation every time.
Welcome to contact Hanron Lighting to become your Chinese lighting product supplier.
Because China has a very good industrial base, it is possible to buy a variety of lighting products with cheap prices and fast delivery. Many foreign friends buy LED products from China and sell them in their own countries.
Knowing how to select suppliers in China is crucial if you want to make more profit from selling lighting products. However, this is not a simple matter. As someone who has been in the lighting industry for 12 years, I will introduce you to what you need to pay attention to when choosing a supplier through my experience.
Many people will tell you that you need to find Chinese suppliers through Alibaba, google, and Globalsource, but in fact, it is not so simple, and we need more consideration.
1. The product needs to meet the needs of the market or project
Each market has different needs for LED lighting products. If you are just entering the industry, it is recommended that you choose an experienced supplier. They will recommend products that meet your market. In this way, you can quickly of earning the first pot of gold through products. We have a client who, according to our suggestion, has achieved a turnover from 0 to 1,000,000,000 US dollars within 2 years. Therefore, it is very important to choose a product that meets the market.
If you have a project and don't know which product to use. Experienced suppliers will recommend suitable solutions to you according to your project needs, and tell you what to pay attention to when using them. Therefore, an experienced supplier is very important to you.
2. Factory or trader? which one is better?
In fact, both factories and traders can be selected, because compared with factories, the service of the salesmen of traders may be better, and the variety of products is also more abundant. However, try to avoid choosing to work with traders from Soho or companies with only a few people. Because with this kind of company, the risk will be higher.
Many customers prefer to buy products directly from the factory. Because the competition in the LED market is becoming more and more fierce, by purchasing directly from the factory, the price will be lower under the same quality. Moreover, the English level of Chinese people is generally very high now, and the salesmen in many factories have been able to provide professional and efficient services to customers.
3. OEM & ODM service
We all know that developing the market requires a very high cost, and we prefer to promote our brand while selling our products. Therefore, if we add our Logo on the product or on the label, it can expand brand awareness.
In addition, for some special projects, we need to adjust the parameters of the product according to the requirements of the project. Let's take LED strips as an example. Customers may require special color temperature, board width, number of lamp beads, the brand of lamp beads, adhesive brand, etc. We need to find a company that can cooperate with customization to provide you with a smooth solution.
Therefore, try to choose a supplier who can provide OEM and ODM services, which can expand your popularity and avoid some troubles for your project.
4. Certifications
Almost all markets have their own certification requirements, make sure your suppliers have certifications that meet the mandatory needs of your market to avoid troubles when clearing customs.
If you want the product quality to be more stable, try to choose a company with quality management system certification, such as ISO9001:2015, ETL, etc. Companies with these certifications regularly have third-party companies audit the factory to ensure the stability of quality.
5. The company is very good, but the salesperson contacted is not good
Sometimes, you know that the company's products and designs are very good, and the quality of the products is very consistent. However, business is not a simple company-to-company connection, but a people-to-people connection. If the salesperson who follows up on your project is not professional, not familiar with product knowledge, nor how to serve customers. Or has a lot of clients and is unwilling to spend time communicating with you about your project. This will give you a very bad experience.
So, a good salesperson is very important to your business. He can not only help you arrange your orders, but also recommend good products to you to expand your market share.
6. Product procurement services
7. Small order, many styles
There are some small customers, or new entrants into the market, who have a lot of orders, but very small orders and the styles are different every time. For example, there is an engineering business customer who has different projects each time and needs to customize different products according to the requirements of the project, such as different lengths, different powers, and so on.
Many companies are reluctant to take this kind of order because this kind of order is very troublesome and often unprofitable. But our company will provide such a service because many of our large customers start with small orders.
8. Very slow reply
Because of the time difference between China and abroad, it is normal for the salesperson to reply to customer emails slowly. However, if it takes more than 24 hours to reply, it is too slow. All our emails or messages will be replied to within 24 hours. Even if we are out of getting off work, our salesmen will check emails and information at any time, and try to reply to our customers as soon as possible. For urgent information, we will also choose to call customers to quickly solve customer requirements.
9. If there is a quality problem, the salesman will disappear.
As a factory, it is impossible to never have product quality problems. The main problem is how to communicate with customers and solve problems after receiving customer complaints. After seeing the customer's complaint, many factories do not help the customer to solve the problem but shirk their responsibility, and even do not reply to the customer's email or answer the customer's phone call at all.
In fact, in many cases, it is possible to analyze the cause and find a solution through the video of the defective product; the worst result is to send the defective product to the factory, and the cause can be analyzed through professional equipment.
Solving customer complaints smoothly can increase customer trust and achieve long-term cooperation.
10. Not willing to recommend new products to you
Some companies, after they cooperate with you, are reluctant to recommend new products to you. Because they worry that if you buy a new product, you won't buy the old one. This way, they will make less money.
However, the market is changing all the time, if we cannot recommend suitable products to the market continuously, we will be eliminated by the market.
11. Big MOQ
The business grows from small to big. Some companies will set a very large MOQ because small orders are troublesome and not profitable. However, this is not customer friendly, especially for those who are just entering this market. You can set a smaller MOQ. If the customer's order quantity is too small, you can appropriately add some costs, such as mold opening fee, startup fee, etc. In fact, many customers can understand and accept it.
12. Never offer you the whole price list. You have to ask over and over again
When you need a quotation, some factories are reluctant to give you a complete quotation. They will ask you exactly which product you want, how many quantities, etc., and then give you a quote. When you have a new project, you may have to ask them to quote the price again, which will increase your workload.In fact, there are so many styles of lighting products now, and providing you with all the products at one time will make you confused. The best situation is that you tell the supplier which products you may use, and let the factory choose some cost-effective products for you according to your needs. In this way, you will not be very confused, and you will not have to ask the factory for a quotation every time.
Welcome to contact Hanron Lighting to become your Chinese lighting product supplier.